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NOT A LIVE OFFER — DO NOT CIRCULATE — [CORRECTED 7 Aug 2026 — vault Active Status canon]

This Investor Overview is linked from the Tier 1 (no-NDA) Data Room and was written against a £400K seed round for 20% equity. That round is RETIRED. No equity round is open; nothing here may be quoted, sent or acted on as a live term, valuation or return.

Live funding position as at 7 August 2026: Live route = EU grants. EIC Accelerator ask LOCKED at €1.5M grant-only, in writing 29 Jul 2026 (~€2.14M eligible cost, 70% rate, ~€0.64M own resources). Step 1 = the September batch (4 Aug batch missed); cut-off TBC — do not state one. Entity LOCKED: Winemakers Rock Ltd (UK co. 15533364), PIC 863200479. Crowdcube ⏸️ ON HOLD, not dead — declined 3 Jun 2026, closed 9 Jun; resume bar ≈10k mailing list + early revenue. Soft commits £0 — David King confirmed NO, 29 Jun 2026. EIS advance assurance held at £250k; uplift to £400k BLOCKED (HMRC rejected the email route 26 May 2026). Bottled Rebellion NOT released — pre-launch, gated on funding.

Retired — do not quote as live: £400k seed round · "actively raising" · 20% equity · £1.6M pre / £2.0M post · £1.60 per share · minimum investment £25,000 · £75,000 target · £250k secured · £1.8M post · 5.6–11.3× · 14,501% ROI · £36.5M valuation · Target Close 30 April 2026 · "Launch Q1 2026" / "March 2026" / "January 2026".

Product canon: bottle <450g, ≥70% recycled glass (never 100%, never ≤300g). 42% carbon-reduction claim WITHDRAWN pending recalculation (James, 22 Jul 2026). UK duty £30.62/LAL from 1 Feb 2026 — 500ml @13% = £1.99, 750ml @13% = £2.99. BR RRP £16.00 (not £15.50). Downtown Creative (Marco Cannata + Larry Ball), not "Downtown Wines".

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Wine for the culturally curious, not the critically approved. £400K seed round | 20% equity | EIS-approved | EBITDA positive from Month 1

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The £1.5 Billion Gap Nobody's Filling

The UK wine market is worth £17.7 billion. But there's a £1.5B gap between mass-market plonk and £30+ collector bottles — and nobody's speaking to the people in the middle.

They're 25–45, culturally engaged, sustainability-conscious, and they buy wine the way they buy everything else: online, on impulse, based on story and design — not Parker scores.

They don't want a sommelier. They want a brand that gets them.

That's Bottled Rebellion.

What We Actually Sell

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500ml Format Half-litre recycled glass. Saves £2.04/bottle vs standard 750ml on duty + materials. The format IS the strategy.

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£15.50 RRP Premium-accessible. 13% ABV. High enough to signal quality. Low enough to buy on impulse. Sweet spot.

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ProofTag Verified Every bottle carbon-tracked. QR code → full supply chain. Only UK wine brand with ProofTag. -42% carbon vs industry standard.

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The Product Range

Limited-edition, story-driven releases designed for constant surprise. Each is market-focused, desirable, and produced in controlled volumes.

Why This Model Works

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DTC-First 45% DTC in Y1, rising to 60% by Y5. Owned customer relationships. 38.5% gross margin on DTC vs 32.2% trade. No distributor dependency.

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Asset-Light No vineyards. No production facilities. No retail estate. 4 winemaker contracts (FR, ES, IT, PT). London City Bond for storage + fulfilment. Pure brand + distribution.

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EU Expansion Netherlands (Q2 2028) and Germany (Q4 2029) — both have zero wine duty. Saves £1.92/bottle on 15-20% of Y5 volume. Structural margin accelerator.

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The Distributor-Proof Advantage